문효! 세계를 경영하다

Jeong Jun-ho graduated from the Department of Eastern History at Korea University and completed doctoral coursework in business administration at Harvard. A bright future awaited him, until he was caught in a plane crash. When he opens his eyes, he finds himself in Joseon? And not just anywhere—he has possessed the crown prince? Jeong Jun-ho, now inhabiting the body of Munhyo, the five-year-old crown prince who was supposed to have died, begins changing society and the economy, as well as habits and daily life, with a heart that loves the people and cherishes life. Jeongjo’s reforms are not over. The crown prince who overcame death will manage the world beyond Joseon!

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